Frequently Asked Questions
What is NIL?
NIL stands for “Name, Image, and Likeness” specifically referring to the use of an athlete’s NIL through marketing and promotional endeavors. Student-athletes at NCAA institutions could begin monetizing their NIL beginning on July 1, 2021.
WHAT ARE THE NCAA RULES REGARDING NIL?
Generally speaking, all NIL activities are permitted, as they follow these four guidelines:
- There must be quid pro quo attached to an NIL deal essentially requiring a student-athlete to do an activity in order to receive compensation.
- That activity cannot be tied to athletic performance such as statistical achievements, wins, or awards.
- That activity cannot be contingent upon the student-athlete committing to the university that the collective supports or tied to enrollment.
- Institutions do not provide compensation in exchange for the use of a student-athlete’s NIL.
NCAA rules also require student-athletes to follow their state law or institutional policy if there is no existing state law governing NIL activities.
What is an NIL activity?
An NIL activity involves the use of a student-athlete’s name, image, or likeness for promotional purposes by a third-party not associated with the NCAA or an NCAA institution such as:
- Social media influencing and other promotions
- Personal appearances at businesses, conferences, camps, parties
TV ads, radio ads, print ads - Endorsements of a third-party
- Student-athlete-run camps and private lessons
- Autographs
- Sale of student-athlete owned apparel and personal items
- Student-athlete run businesses
WHO DOES SUN ANGEL COLLECTIVE WORK WITH?
Sun Angel Collective works with student-athletes from Arizona State University.
DOES ARIZONA HAVE AN NIL STATE LAW?
Yes – Senate Bill 1296 (signed March 26, 2021)
DOES ARIZONA STATE HAVE AN NIL POLICY?
Yes – Arizona State has a Student-Athlete Name, Image and Likeness Activity Policy as well as more information on their website.
HOW WILL SUN ANGEL COLLECTIVE BE GOVERNED AND ADMINISTERED?
- Sun Angel Collective has a Board of Directors whose purpose will be to organize the entity, raise funds, and review and ratify annual audits.
- The Board of Directors will not be paid by the Sun Angel Collective for ANY purpose in furtherance of the NIL activities.
HOW WILL PAYMENTS BE MADE TO THE PLAYERS?
- Sun Angel Collective utilizes Opendorse, the leading operating software provider for collectives. This software allows student-athletes to provide compliance reporting to Arizona State and the NCAA (if requested) as well as serves as the way to distribute funds to student-athletes after they have completed their NIL obligation.
HOW DOES THE COLLECTIVE SUPPORT YOUTH SERVICE ORGANIZATIONS?
- The Sun Angel Collective coordinates with local youth service non-profits and identifies opportunities for Sun Devil Student athletes to support their mission. The Sun Angel Collective compensates the Student Athlete for their work at no expense to the organization being served.
HOW DOES THE COLLECTIVE SUPPORT NON-PROFITS?
The Sun Angel Collective coordinates with local non-profits and identifies opportunities for Sun Devil Student athletes to support their mission. The Sun Angel Collective compensates the Student Athlete for their work at no expense to the organization being served.